Who am I?
I'm Ramona — a fashion designer turned graphic designer, living in Belgium and creating under the name Kefi Design. A dreamer with roots in structure, I’ve always been drawn to what stands out rather than what blends in. I believe good design speaks softly but leaves a mark.
How it started
It started in school, where I never copied — I observed, searched, and tried to do the opposite. I studied fashion design, worked as a stylist & fashion designer, created costumes and user journeys for music festivals in Romania. Then the world paused, and I pivoted. In the quiet of the pandemic, I found a new voice — graphic design.
Where I am now
For the past three years, I’ve been crafting visual stories — combining my background in art, fashion, and emotion. I follow trends, yes, I stay tuned into the world. But I don’t let trends dictate what I create. I love working within brand guidelines, but I also love bending them — just enough to make something feel truly alive.
I don’t walk with the crowd. I listen, I feel, and I choose my own way — even if it’s not always clear. Because that’s where the magic happens.
